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CustomBooks vs Gravity

When Inventory Lives Outside Accounting, Complexity Grows

Decide whether to add another layer or simplify the whole workflow.

Gravity Software helps businesses improve inventory, warehouse, and operational control while keeping accounting and operations synchronized. CustomBooks is built for companies that want accounting, inventory, purchasing, fulfillment, reporting, and workflow automation connected in one operating platform rather than managed as separate layers.

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See What Others Say

Quick Assessment

You may be ready to evaluate CustomBooks if your team is improving inventory, but still managing too many system handoffs.
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✅ Inventory visibility is improving, but accounting, purchasing, fulfillment, and reporting still feel like separate workflows.
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✅ Your business wants fewer handoffs between accounting software, inventory tools, spreadsheets, and operational reports.
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✅ Leadership needs one view of stock, orders, vendors, margins, and cash flow instead of reports from multiple systems.
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✅ Warehouse, purchasing, and accounting teams need workflows that stay connected from order to financial result.
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✅ Custom approvals, dashboards, exceptions, or business rules are becoming more important than basic inventory tracking.
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✅ You want inventory to drive accounting and operations, not sit beside them as a separate layer.
See if Custombooks Fits
Best for inventory-driven companies that want accounting and operations connected without maintaining a separate inventory layer around the accounting system.
Best For

Unified operations

core strength

Inventory + accounting

key trigger

System handoffs

Can Adapt

Custom workflows

The main difference

Extending an Accounting Stack vs. Running One Connected Platform.

Gravity can be useful for businesses that want to improve inventory and warehouse management around their current accounting environment. CustomBooks is for teams that want accounting, inventory, purchasing, fulfillment, reporting, and automation designed to work together
from the start.
1

When Gravity fits

Gravity can be a good fit when the business wants stronger inventory or warehouse capabilities while continuing to work around an existing accounting foundation.
2

Where teams reconsider

As operational workflows become more connected, companies may prefer one operating platform instead of keeping inventory, accounting, reporting, and approvals spread across layers.
3

Why CustomBooks becomes obvious

CustomBooks connects inventory, accounting, purchasing, fulfillment, dashboards, reporting, and custom workflows so teams manage the business from one operating view.

Side-by-side

Comparison for inventory-driven businesses

When an Inventory Layer Is Not Enough

Many companies add inventory software because stock control is the obvious pain point. They choose CustomBooks when they realize the larger issue is how inventory, purchasing, fulfillment, reporting, and accounting move together across the business.
Use this comparison if your business is deciding whether to extend an accounting system with inventory and warehouse capabilities, or move toward a platform where accounting and operations are already connected.

Category

Gravity

CustomBooks

Best-fit takeaway

Accounting relationship
Designed to keep inventory and operations synchronized with accounting workflows.
Accounting, inventory, purchasing, fulfillment, reporting, and workflows are connected inside one platform.
Gravity fits extension strategies; CustomBooks fits companies that want one operating foundation.
Inventory management
Supports multi-location inventory visibility and control for businesses that need stronger stock management.
Built around inventory-driven operations, including items, orders, purchasing, fulfillment, dashboards, and workflow automation.
CustomBooks is stronger when inventory needs to drive the whole business process, not just improve stock tracking.
Warehouse operations
Helpful for businesses focused on warehouse and inventory processes across locations.
Connects warehouse-related activity with purchasing, order management, accounting, reporting, and operational visibility.
CustomBooks is better when warehouse activity must stay close to financial and operational workflows.
QuickBooks dependency
Often evaluated by businesses that want to improve operations while maintaining a QuickBooks-centered workflow.
Provides a broader platform for companies ready to connect accounting and operations without relying on the old accounting stack.
CustomBooks is better when the business process should shape the software.
Purchasing workflows
Can improve inventory-related purchasing visibility depending on setup and operating flow.
Purchasing can connect with inventory levels, vendors, sales demand, fulfillment needs, approvals, and reporting.
CustomBooks is stronger when purchasing should respond to real-time inventory and operational demand.
Custom workflows
Can support operational needs around inventory and warehouse management.
Designed to support custom workflows, approvals, dashboards, exceptions, and reports around how the business actually works.
CustomBooks is better when business-specific workflows need to span inventory, finance, and operations.
Reporting & visibility
Can improve inventory visibility and help teams manage stock across locations.
Dashboards connect accounting, inventory, orders, purchasing, fulfillment, and operational performance.
CustomBooks is stronger when leaders need one operating view rather than separate inventory and accounting reports.
Future scalability
Good fit for companies extending their current accounting and inventory workflow.
Good fit for companies building a connected operating platform for inventory, accounting, and workflows.
Gravity can extend the stack; CustomBooks can simplify it.

Why companies switch

When Extending the Stack Starts Creating
More Handoffs

Inventory software can solve important problems. The conversation changes when the business also needs accounting, purchasing,
fulfillment, reporting, and approvals to work together without constant system-switching.
✓

Two systems need attention

Inventory improves, but the team still manages accounting, reporting, workflows, and operational exceptions across separate places.
✓

Users switch
contexts

Warehouse, purchasing, accounting, and leadership teams move between different systems to understand one business process.
✓

Reporting spans
systems

Managers need inventory, order, margin, vendor, and accounting data together before they can make decisions.
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✓

Accounting still lives elsewhere

Inventory data may be available, but financial impact, cash flow, margins, and accounting workflows still require separate coordination.
✓

Operations
evolve faster

Purchasing rules, fulfillment steps, approvals, and exceptions change faster than disconnected systems can comfortably support.
✓

Leadership wants
one view

Executives need a single operating picture of inventory, orders, margins, fulfillment, and cash flow instead of a stack of reports.
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best-fit summary

Which platform is better for your stage?

Gravity may be a good fit if...

✅ Your main goal is adding stronger inventory or warehouse capabilities around an existing accounting workflow.
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✅ Your team is comfortable maintaining separate accounting and inventory layers.
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✅ You want multi-location inventory improvements without changing the broader operating system.
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✅ Your reporting needs can be handled across the existing stack.
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✅ Your workflows are straightforward enough to manage through connected systems.

CustomBooks is usually the better fit if...

✅ Inventory and accounting need to work together as one operating system.
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✅ Purchasing, fulfillment, reporting, and approvals must connect with stock activity.
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✅ Your business wants fewer system handoffs and less reconciliation work.
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✅ Leadership needs dashboards that combine inventory, orders, margins, and cash flow.
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✅ Your processes require custom workflows that span finance and operations.

Inventory-first advantage

Inventory Should Drive the Business, Not Sit Beside Accounting.

Inventory affects purchasing, fulfillment, margins, customer service, cash flow, and reporting. When inventory and accounting are managed as separate layers, teams often spend more time aligning systems than improving operations.
Manufacturers
Distributors
Wholesalers
Importers
E-commerce brands
Consignment Retail
3PL
AgriBusiness
Dropshippers

One Workflow Beats Another Layer.

CustomBooks helps inventory-driven companies connect item movement, purchasing, fulfillment, reporting, and accounting so teams can manage the business from one shared operating view.
Explore Inventory Features

Migration Without Starting Over

Move from an Extended Stack to One Connected Workflow

Switching from an inventory layer around accounting is not about losing what works. It is about identifying which workflows should be unified so finance, inventory, purchasing, fulfillment, and leadership operate from the same information.
1

Map the current system stack

List the accounting software, inventory tools, spreadsheets, reporting files, and manual processes supporting daily operations.
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2
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Identify duplicate handoffs

Find where teams re-enter data, reconcile reports, switch systems, or wait for another department to update information.
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3

Design the connected CustomBooks flow

Configure inventory, purchasing, fulfillment, accounting, dashboards, approvals, and reporting around how the business works.
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4

Migrate and validate core data

Move items, customers, vendors, balances, inventory, and operational records carefully, then validate key workflows.
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5

Launch with fewer system handoffs

Give teams one operating view for inventory, accounting, purchasing, fulfillment, reporting, and workflow visibility.
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Customer Success Stories

Businesses That Wanted the Workflow Connected, Not Just Inventory Improved

These organizations needed inventory, accounting, purchasing, reporting, and operational workflows working together so teams could reduce handoffs, improve visibility, and scale with fewer disconnected processes.

Outdoor Beards

As inventory, manufacturing, fulfillment, and ecommerce operations became more complex, Outdoor Beards needed a platform capable of supporting growth without relying on spreadsheets and disconnected systems. CustomBooks delivered integrated inventory, accounting, and operational workflows tailored to the business.
Read Case Study

Michael Todd

As operations expanded, the company needed greater visibility across inventory, accounting, and reporting. CustomBooks helped centralize critical business processes, improve operational efficiency, and provide leadership with more actionable information.

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Read Case Study

Advanced Ag

Managing specialized agricultural operations required a solution capable of supporting unique workflows and reporting requirements. CustomBooks provided a more connected platform to streamline processes and improve operational oversight.

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Read Case Study

Frequently Asked Questions

Common Questions asked when comparing CustomBooks and Gravity

Is CustomBooks a Gravity Software alternative?
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Is Gravity strong for QuickBooks users?
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When should a business consider CustomBooks instead of Gravity?
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Can CustomBooks reduce system switching?
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Does CustomBooks support inventory and warehouse workflows?
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next step

Improving inventory but still managing too many handoffs?

Schedule a personalized demo to see how CustomBooks can connect accounting, inventory, purchasing, fulfillment, reporting, and automation around your real business workflows.

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Explore Inventory Management
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